Strong and Free is not a slogan invented for a t-shirt. It is Alberta's own motto, Fortis et Liber, carried under the provincial shield since 1907. This hoodie puts it where people can read it, under a herd of horses running flat out through the letterforms.
The graphic is printed large across the chest in a washed heritage palette: deep red type, horses in dust, sand and charcoal, the shield set quietly between the wordmark and the motto. It reads like something pulled from a rodeo poster archive rather than something made last week.
The fleece underneath is medium-heavy at 8.0 oz, soft on the inside, structured enough to hold its shape through a winter of wearing. It works over a t-shirt in September and under a jacket in January. Cabin weekends, ranch mornings, rink parking lots, long drives with the heater on.
Made for people who do not need to explain where they are from.
Product features
8.0 oz medium-heavy 50/50 cotton-poly fleece for warmth that lasts
Tubular knit with no side seams for a clean drape and less fabric waste
